Two products that understand each other and together promote authentic tastes: Stilfser/Stelvio PDO Cheese and Speck Alto Adige PGI, two important culinary ambassadors of South Tyrol, are launching an information and promotional campaign on the European market. The campaign involves Italy, Austria and France and aims to raise consumer awareness of foods of certified quality and guaranteed origin, inviting them to buy regional specialties with the European designation of origin "Protected Designation of Origin" (PDO) or "Protected Geographical Indication" (PGI). The promotion includes numerous initiatives, including PR activities, a dedicated website (https://www.europaqualita.eu/), a social media campaign, and sales incentives in trade. Stilfser/Stelvio Cheese PDO has been chosen as an ambassador for authentic quality, as its unmistakable taste – seasoned and aromatic – and its unique goodness can only originate in South Tyrol. The PDO certification forms the link between high-quality regional produce and its provenance in the territory of origin. The Stilfser/Stelvio Cheese PDO designation means: • it has been made in South Tyrol using only fresh mountain milk from South Tyrol; • it has been produced by traditional methods using native microflora as defined by the production regulations; • it has passed all the stringent checks required by regulations, from milk delivery to maturing tests. Campaign financed with aid from the European Union and Italy